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Websites + business automation

Websites that win enquiries. Automation that keeps them moving.

We build professional websites for small businesses — and connect what happens next, from the first enquiry to the booking, the reminder and the follow-up.

Get a free website review See our work
  • For UK small businesses
  • Designed mobile-first
  • Clear scope and price before work starts
  • Works with tools you already use

Illustration of an example customer journey: a customer fills in an enquiry form on a small business website, receives a confirmation, the business owner is notified on their phone, the details are saved, a booking is confirmed and a reminder is sent the day before.

Real projectBaba Yaro Barbers, Leicester. From a Calendly link and social pages to a dedicated website — with the same booking built in. See the project

Start from where you are

You don't need to have it all figured out.

Most businesses we speak to aren't starting from scratch — and they aren't starting from perfect either. Pick the one that sounds most like you.

Where we'd usually start: a website

Keep your social pages. Give customers somewhere to land.

Social media is great for showing your work, but customers struggle to find prices, services or how to book. A simple, fast website brings it together — and links back to your pages, so nothing you've built is lost.

TodayCustomers scroll your posts and send a DM to ask how much
NextA website with services, prices and a clear way to book — linked to your socials
Ask for a free review
Where we'd usually start: website + simple enquiry form

Answer the common questions before they're asked.

WhatsApp is quick, but answering the same questions over and over takes hours. A website answers them upfront, and a short form collects what you need before you reply. Keep WhatsApp for the conversations that matter.

TodayTen messages back and forth to find out what the customer needs
NextOne enquiry with everything you need — and a WhatsApp button for quick chats
Ask for a free review
Where we'd usually start: a website around your booking tool

If your booking tool works, keep it.

Calendly and similar tools are good at taking bookings. What they don't do is introduce your business. We'd give customers a proper place to land first — your services, prices and personality — with booking built straight into the page. That's exactly what we did for Baba Yaro Barbers.

TodayA bare booking link shared in your bio and messages
NextYour own website, with the same booking tool built in
See the Baba Yaro project
Where we'd usually start: an honest review

Improve it or rebuild it? We'll tell you which.

We'll look at what you have first. Sometimes a site needs rebuilding; sometimes it just needs clearer content, a better experience on phones and an easier way to get in touch. Either way, you'll get a straight answer.

TodayA site that's hard to use on a phone and rarely brings in enquiries
NextA clear, fast, mobile-first site built around what customers need
Ask for a free review
Where we'd usually start: automation

Let the repetitive steps take care of themselves.

If you're copying enquiries into spreadsheets, chasing replies and sending reminders by hand, automation handles the routine parts — while you keep the conversations that need a person.

TodayEvenings spent replying, copying details and sending reminders
NextConfirmations, reminders and follow-ups that send themselves
Ask for a free review

Selected work & concepts

See what we can build.

One real client project, plus three example builds for the trades we work with. Everything is labelled, so you always know which is which.

Real project Built for a real business
Demo concept A fictional business we designed
Real project · Website

Baba Yaro Barbers

Barbershop · Church Gate, Leicester

Baba Yaro had a social following and a Calendly link, but no website. We built one that brings the services and prices, real photos of the work, the barbers and their Google reviews together, with the existing Calendly booking built into the page.

BeforeA Calendly link and social pages, with no website
NowOne professional destination, with booking built in

Since launchBaba Yaro has reported improved online visibility for the business.

Read the project story See the live site (opens in a new tab)
babayarobarbers.uk
The Baba Yaro Barbers homepage on a laptop. A dark navy page over a photo of the shop, with the headline "We cut what you asked for.", a red Book now button and a Call the shop button beside it.
Booking on a phone on the Baba Yaro Barbers website, with the Calendly calendar open and the Call and Book now buttons still fixed to the bottom of the screen.
Demo concept · Garage
Axlewick Motors demo garage website with a number-plate booking form
Demo conceptGarage & vehicle repair

Axlewick Motors

Book an MOT or service by number plate, with prices upfront and instant confirmation.

  • Number-plate booking
  • Transparent pricing
  • Reminder flow

Try the live demo

Bramblecut Grooming Room demo barber website on a phone, showing a time-slot picker
Demo conceptBarber & grooming

Bramblecut Grooming Room

Choose a service, a barber and a time in a few taps, with a calm, editorial feel.

  • Step-by-step booking
  • Barber choice
  • Reminder preview

Try the live demo

Demo concept · Electrician
Voltmarsh Electrical demo website with a step-by-step quote request form
Demo conceptTrades & home services

Voltmarsh Electrical

A quote request that asks the right questions, flags emergencies straight away and tells the customer what happens next.

  • Guided quote request
  • Urgency triage
  • Automatic follow-up

Try the live demo

Demo concepts are fictional businesses we designed to show what's possible for each trade. They don't include reviews, results or claims — because there aren't any to show. Client work is always labelled as a real project, and real work replaces demos as we complete it.

Websites

A website that works as hard as you do.

Not an online brochure. A business tool that makes a strong first impression and makes the next step obvious.

  • Make the right first impression

    Look as professional online as you are in person.

  • Explain what you do, clearly

    Services, prices and areas covered — no guesswork.

  • Built for phones first

    Most customers find you on a phone, so that's where we start.

  • Make getting in touch effortless

    Short forms, tap-to-call, WhatsApp and booking, wherever they help.

  • Help local customers find you

    Solid search foundations, with your business details set up properly.

  • Connect what you already use

    Booking tools, social pages, email and more — working together.

See everything that goes into a PAIRVA website

Illustration of a well-designed small business website on a phone, using example prices for a fictional business: tap-to-call and message buttons, a one-line description of what the business does, prices shown upfront, real photos of work, and call and book buttons always in reach.

Keep what works. Improve what doesn't.

We won't replace a tool that's doing its job. If your booking system, inbox or spreadsheet works, we connect it into a better experience for your customers — just as we kept Calendly for Baba Yaro.

  • Calendly
  • WhatsApp
  • Telegram
  • Instagram
  • Facebook
  • TikTok
  • Gmail
  • Outlook
  • Google Sheets
  • Google Calendar
  • Online booking platforms
  • Web forms
  • Spreadsheets
  • Customer-management systems

Product names belong to their owners and describe compatibility, not partnership. We'll confirm what's possible with your tools before you commit.

Before and after

Your website should do more than sit there.

For most small businesses the enquiry isn't the hard part. Everything that has to happen by hand afterwards is. Here's the same week, before and after.

  1. Enquiries sitting unanswered in an inbox

    An instant reply to the customerEven when you're on a job

  2. Twenty WhatsApp messages to book one job

    Enquiries that arrive completeEverything you need to quote, in one go

  3. Customer details spread across notebooks and spreadsheets

    Every enquiry saved in one placeNot lost in an inbox

  4. No-shows because nobody sent a reminder

    Reminders before, follow-up afterFewer no-shows, more repeat customers

  5. Never quite getting round to asking for reviews

    Review requests that actually get sentAt the right moment

Business automation

The follow-up happens, even when you're busy.

Automation means the repetitive steps take care of themselves. Somebody sends an enquiry: their details are saved, they get a confirmation, and you're notified straight away — without you copying anything anywhere.

New website enquiry

Example workflow
  1. 01

    Enquiry arrives

    Someone fills in the form on your website.

  2. 02

    Customer gets a confirmation

    Email to customerThanks Jo — we've got your message and we'll reply today.
  3. 03

    You're notified

    Your phoneNew enquiry from Jo: kitchen quote.
  4. 04

    Details saved

    Added to your enquiries list, not lost in an inbox.

  5. 05

    Follow-up task created

    A nudge to call back, if you haven't already.

  6. 06

    Booking or quote arranged

    Confirmed, and added to your calendar.

  7. 07

    Reminder sent

    Text to customerSee you tomorrow at 10:00.
  8. 08

    Review request

    A few days laterThanks for choosing us — would you leave a quick review?

An illustration of what's possible, not results from a client project. Every workflow is built around the business, and you stay in control of what gets sent.

See workflows for garages, barbers and trades

Three starting points

Start with what will help you most.

Real starting prices, so you know where you stand before you get in touch. What you'll pay depends on the size of the job — you'll get the exact figure, and what's included, in writing before anything begins.

Website

from£950Typical project £950–£1,800

For businesses that need a strong, professional home online.

  • Designed and built around your customers
  • Clear services, prices and contact details
  • Enquiry or booking route that suits you

A good fit ifYou only have social pages, or your site is holding you back.

Talk about a website

Automation

from£450Typical project £450–£1,200

For businesses already online, but losing time to admin, missed enquiries or patchy follow-up.

  • Instant confirmations and notifications
  • Customer details organised in one place
  • Reminders and follow-ups

A good fit ifYou have a website or booking tool you're happy with.

Talk about automation

Website + automation

from£1,450Typical project £1,450–£2,800

For businesses that want the whole journey connected, from first visit to repeat booking.

  • Everything in the website option
  • Enquiries that respond, save and notify automatically
  • Booking, reminders and follow-up connected

A good fit ifYou're starting fresh, or want it all working together from day one.

Talk about both

Optional care plan

From £45/month. Hosting, updates, monitoring and workflow upkeep. Optional, stop whenever you like, and you own your website either way.

Paying in stages

50% to start and 50% on launch. Projects over £1,500 can be split into three instalments instead.

Running costs

Whoever builds your site: a domain around £12/year, hosting from £5–£10/month, automation hosting from around £16/month. We'll set out yours before you commit.

Prices are what you pay — we're not VAT registered, so there's no VAT on top.

How it works

A clear plan, at every step.

You'll know the work, the cost and what happens next before you commit.

  1. 01

    Discover

    Your business, your customers, the tools you use, and what's getting in the way.

    A relaxed conversation
  2. 02

    Plan

    Exactly what will be built, with the scope, price, timeline and any ongoing costs agreed upfront.

    A written proposal
  3. 03

    Design & build

    Your website or workflow takes shape, with progress shared so you can steer it.

    Previews as it takes shape
  4. 04

    Connect & test

    Enquiries, bookings and the full customer journey, tested on real phones.

    Everything checked before launch
  5. 05

    Launch & support

    We launch, walk you through how it works, and make sure you know where to get help.

    Clear guidance after launch

About PAIRVA

Big-company experience. Small-business sense.

Based in Leicester · Working with businesses across the UK

PAIRVA Digital Solutions builds websites for small and independent businesses — and connects what happens after the enquiry, so bookings, reminders and follow-ups don't depend on you remembering.

The experience behind it comes from more than a decade building and running the systems behind large organisations, including in banking, where things have to work every time. We bring that same care to a barbershop's booking page or an electrician's quote form: built properly, tested on real phones, and set up to keep working long after launch.

You'll deal with the person who plans and builds your project, from the first conversation to launch. No account managers, no hand-offs, nothing outsourced.

We explain things in plain English, we're upfront about costs, and we'll tell you when something isn't worth building — even if that means less work for us.

  • Plain English, no jargon
  • Keep what already works
  • Fixed scope and price, in writing, before we start
  • No fake reviews. No inflated claims.

Free website & workflow review

Not sure what your business needs?

Send your current website, social page or booking link, and tell us how customers reach you today. We'll look at the whole journey and suggest practical improvements. No obligation.

Useful whether you have a website, a social page, a booking link — or nothing yet.

We'll reply within two working days.

What you'll get back

  1. Honest first impressions of what a customer sees today.
  2. What's missing between someone finding you and getting in touch.
  3. One or two practical things to change first — whether or not you hire us.

Prefer to talk? Reach us any of these ways:

Request your free review

What do you need help with?

What you do, and how customers currently find you and get in touch.

We reply within two working days. We'll only use your details to respond to your request. Read our privacy notice.

Questions

Before we get started.

Can't see your question? Ask us directly.

How much does a website cost?

Websites start at £950, and most come in between £950 and £1,800. Automation starts at £450, and the two together start at £1,450. We're not VAT registered, so there's no VAT on top.

Where you land depends on the scope: how many pages, how much content needs writing, how many tools need connecting. Your proposal sets out the exact figure, the timeline and any hosting, email or software costs before you decide.

You can pay 50% to start and 50% on launch. Projects over £1,500 can be split into three instalments instead. See full pricing.

Can you improve my existing website?

Yes. We review what you already have, and where possible we improve and modernise your existing website rather than start again. What's possible depends on what your current site and tools support.

Can I start with just a website?

Yes. A website can be the starting point. Automation can be considered later, when there is a clear task it can help with.

What does “business automation” actually mean?

The repetitive steps happen on their own. Someone sends an enquiry: they get a confirmation, you get a notification, their details are saved — without you copying anything. Reminders, follow-ups and review requests work the same way.

Can you work with the tools I already use?

Often, yes. Booking apps, email, calendars, spreadsheets and social media can usually be connected. We'll check what your tools support before recommending anything.

Do I need to replace my booking system?

Not if it's working for you. We'd build around it, the way we kept Calendly for Baba Yaro, and only suggest a change if it's genuinely holding you back.

Will I own my website?

Ownership of your domain, content and website — and how hosting and handover work — is set out in your proposal before any work starts.

How long does a project take?

It depends on the scope. Your proposal sets out the timeline upfront, along with the price and any ongoing costs.

What happens after launch?

We walk you through how everything works and make sure you know how to get help. Any ongoing support is agreed in your proposal, including what it costs.